Micah Walter

I think it’s about time for some new branding for the Micah Walter website and my freelance business. Currently, everything says “Micah Walter - Photojournalist.” This can be seen on my logo at the top of my website, as well as all of my invoices, business cards and other such marketing materials. The thing is I do all sorts of other things. Lately I have been doing far more software development than photojournalism, and probably even more writing than photojournalism. It’s just the nature of things these days. I switch back and forth, I merge and meld together.

So, I usually tell people who ask me what I do that I am a photographer and digital workflow consultant. The latter is sort of a blanket description that covers my writing as well as my software development. I suppose it could also cover something like custom workflow consulting for a studio or photographer, but I haven’t really done much of that (for money anyway…).

So what should my brand be? Maybe just “Micah Walter.” I kinda like that. It covers ANYTHING! Including dog walker….